The Hundredth Monkey Effect
September 24, 2019. Marketing for the critical mass.
Read More The Hundredth Monkey EffectCategory: Psychology
Authority
May 20, 2019. Stanley Milgram taught us something shocking about how people behave. But if you’re a marketer, he taught us something quite useful.
Read More AuthorityThe Baader-Meinhof Phenomenon
December 11, 2018. Now you see it… you’ll start seeing it everywhere.
Read More The Baader-Meinhof PhenomenonConfirmation Bias
October 4, 2018. We believe what we want to believe. But it’s not our fault; it’s how we’re hard-wired. It’s just our jobs to know this.
Read More Confirmation Bias